Larsson & Jennings have always strived to do things differently and partnering with Mineheart for Design Week 2018 is no different.
The partnership takes form as an installation within the store at Seven Dials, celebrating what it means to juxtapose modern and classic in a unique and interesting experience.
Larsson & Jennings were established in 2012; inspired by London - Stockholm origins, seeking to reimagine classic design; bringing art and precision to watches for every day. Reimagining the boundary of tradition means Mineheart is a perfect partner for a collaboration; a company who champions British design and craftwork.
Both brands seek to twist classic ideas in unique ways and this instillation is the physical manifestation of that ethos.